Top tips on reaching out to a digital audience

Screen Shot 2013-10-04 at 11.23.55 PM
One of the biggest hurdles for any business is getting noticed. More than simply identifying your target audience, you need a way to communicate with them. In the modern era of technology and the internet, this is about being direct. The traditional approach of blanket marketing simply isn't cost effective – for every person you reach you're also reaching people with no interest whatsoever. As such, you need to use modern technology to your advantage.   Rediscovering e-mail ...