Shopping with the family can often be a chore. Screaming kids, moaning partners and hefty price tags often make us want to become recluses in our own homes. Therefore, it is the responsibility of retailers to provide an all-round shopping experience on the high street. Not only will this encourage more local businesses to thrive but it will help rejuvenate what often is regarded as a stagnant institution.
The shopping experience
For many, shopping is simply an inconvenience when a present or item of clothing needs to be bought. However, businesses must try their hardest to refute this and create a shopping experience for customers, enabling the task to be more of a day out for the family, rather than a difficulty.
This can only happen through collaboration however. Businesses in the local area must band together, in the face of competition and adversity, in order to develop a theme or concept running through the high street or a single shopping centre. This can be achieved by local people and influential industry leaders getting involved and developing key design trends to links retail units. This could be anything from matching window displays, having staff members talk to local customers in the street and setting up street decorations. By businesses pitching money to get some street bunting up, this can boost local spirit in the area and inspire people to head out on the high street. Consider this: when the decorations came out in swing over Christmas or the recent Queen’s Diamond Jubilee, were you not more tempted to hit your local streets?
Boosting local high streets is also the responsibility of local individuals. An example of this was Mary Portas’ recent ‘Portas Pilots’ scheme in England. By encouraging partnerships between local businesses, consultations were held to see how high streets could be turned into central social hubs.
Various town centres were chosen as part of the scheme, such as Bedford, Croydon, Stockport and Margate, with each town receiving up to £100,000 in governmental funding. However beyond just the cash injection, retail industry leaders, such as Mary Portas, and sector experts need to put their input in. After a series of changes, further consultations need to be carried out in order to see what is working and what is less efficient.
Starting from scratch
If you are an up-and-coming business, it is important to find the right location for your retail unit. You should scan the local area and see if other businesses are doing their best to try and boost flagging high streets. PropertySales has a great variety of retail units available for those starting from scratch.
High streets are more than just a physical row of shops. They indicate how healthy the economy is, they are the livelihood of so many business owners, and they are a central hub for creativity, learning, culture and health. Therefore, it is vital that you play your part in your local area. Your profits will thank you for it in the long term.