First impressions count, whether you have an office, a doctor’s surgery, a factory floor or a salon. Your reception area is the crucial first contact for people walking in off the street, so it needs to make an impact for positive reasons. Your reception area can help improve your customer relations, give customers the right impression of your business, and make people feel comfortable and welcomed. Pay attention to your reception design so that it reflects how you want people to see you.
- Add Extra Space Around the Desk
Reception areas are popular places where people catch up with each other casually – and mini meetings take place over the desk as colleagues bump into each other and remember to talk about a report, or clients say hello. Keep the desk area spacious so that people have room to gather and not obstruct the receptionist or the door.
- Create a Focal Point out of the Desk
A reception desk must be functional but it can also be stylish. Make a statement with sweeping curves, an interesting colour, quirky lighting or stylish branding. If you are lacking inspiration, get some advice from professional interior designers.
- Use Single Seats
Avoid small, two-seater sofas as only one person will be sitting on them usually – making two people who don’t know each other sit squashed up on a small sofa is not the best introduction to your company. Your best bet is comfortable, large single seats with maybe one larger sofa to break up the space.
- Get the Branding Right
Take a look at different ideas for pop-up and roller display banners from a provider like http://www.rollerbannersuk.com so that you can create a reception area that professionally displays your brand and your message. The advantage of portable display items is you can change them to keep the look fresh and to promote seasonal services or products.
- Make Sure There’s an Obvious Path
Confusing people as they enter the reception area is a big no-no. Make sure you have a pathway that is obvious and takes people where you want them to go. If you have a large building, directional signs are essential. If it’s smaller, making the area clutter-free so that people can easily stroll up to the desk is important.
- Get the Lighting Right
You’ve got a big choice in terms of lighting, so make sure it reflects the image you are trying to present. Soft, bright light provides a sense of calm but also lets people see what they are reading. Dim light is a little sinister and overly bright fluorescent light can be distressing.
- Look at the Small Details
If you have a water dispenser, provide bags of herbal tea and real mugs. Or a set of sports magazines if you have a rehab business. Ensure visitors can access information about the company either through leaflets or posters. And provide free Wi-Fi, especially if people will be waiting for a long time.
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